In my experience, a lot of B2B product marketing effort hinges on a good competitive intelligence (CI) program. However, with fast-growing and/or large-ish companies with 50+ sellers or a 400+ headcount company, there are many common issues that can slow down or hinder the effectiveness of a good CI program, no matter how deeply you … Continue reading Mastering Competitive Intelligence: Overcoming Challenges in B2B SaaS Product Marketing
Tag: marketing
3 Things I Learnt About Startups
Back in late 2019, I quit my job at InMobi to start up on my own. In the 5 months since, I explored two ideas, and eventually decided to not pursue any of them. There is a lot to learn from every failed attempt. And I learnt a lot too. I learnt a lot more … Continue reading 3 Things I Learnt About Startups
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