In my experience, a lot of B2B product marketing effort hinges on a good competitive intelligence (CI) program. However, with fast-growing and/or large-ish companies with 50+ sellers or a 400+ headcount company, there are many common issues that can slow down or hinder the effectiveness of a good CI program, no matter how deeply you … Continue reading Mastering Competitive Intelligence: Overcoming Challenges in B2B SaaS Product Marketing
Tag: pmm
What do you look for in a product marketer?
What do you look for in a product marketer? I was asked this question twice this week. People liked what I had to say, so I decided to turn this into a Substack post. It is a weird question for me to answer to be honest because I am myself new to product marketing. In … Continue reading What do you look for in a product marketer?
Utkarsh's Blog 