Mastering Competitive Intelligence: Overcoming Challenges in B2B SaaS Product Marketing

In my experience, a lot of B2B product marketing effort hinges on a good competitive intelligence (CI) program. However, with fast-growing and/or large-ish companies with 50+ sellers or a 400+ headcount company, there are many common issues that can slow down or hinder the effectiveness of a good CI program, no matter how deeply you … Continue reading Mastering Competitive Intelligence: Overcoming Challenges in B2B SaaS Product Marketing →

B2B SaaS Marketing Lessons from CPG

Job To Be Done framework applied in a B2B context I am reading this amazing book, The CEO Factory, which is packed with anecdotes, insights, and marketing wisdom from the CPG world in India. The author Sudhir Sitapati takes us through how HUL, Unilever’s Indian subsidiary, thinks about various business functions - objectives, processes, outcomes. … Continue reading B2B SaaS Marketing Lessons from CPG →