Go-to-market (GTM) 101

In one of my earlier posts, I wrote down my most important learnings from my startup stint. One of those things was titled - GTM > product. In essence, what I wanted to say is that finding the right go-to-market strategy is probably more urgent than building the perfect product. And probably as important as … Continue reading Go-to-market (GTM) 101 →

3 Things I Learnt About Startups

Back in late 2019, I quit my job at InMobi to start up on my own. In the 5 months since, I explored two ideas, and eventually decided to not pursue any of them. There is a lot to learn from every failed attempt. And I learnt a lot too. I learnt a lot more … Continue reading 3 Things I Learnt About Startups →